Canva is an online platform that allows people to quickly and easily create eye-catching content through the use of endless, professionally designed templates that can be customized in a few clicks. The templates range from categories like presentations and videos to social media and other marketing materials. One of Canva’s core values is to empower others, and more specifically, empower others to achieve their goals. By giving businesses without an in-house graphic designer access to design their brand, and create relevant and interesting content, they uphold that value day in and day out. Canva helps make the complex things simple, and helps their users pursue excellence on their platform.
Every month, 75 Million users utilize Canva’s platform to create content. Today, it’s especially valuable to be able to create unique, engaging content for your business to share with your customers for several reasons:
Sharing your content as a business can help gain traction within your target market because it gives your consumers something to relate to. Using that content to convey a story makes it even more powerful. Consumers seek stories that resonate with them; it’s not just about buying and selling a product anymore. Storytelling as a business allows your ideal consumer to feel connected and see themselves within your brand.
While creating relevant content and creating stories for your business is just part of the battle, the other part is how to share your stories and content with your consumers in a way that is engaging and then learn what interests them from their interactions. “Gather, create, share, learn” is the rinse and repeat of Nteraction. This software as a service platform allows you to gather multimedia content, create a story using that content, share that with your consumers, and learn from real-time feedback of your consumers’ interactions with the content.
In Nteraction, the use of Canva is a prominent feature — allowing businesses to use Canva created content to create digital stories. Canva is a brilliant platform to create content, and when combined with Nteraction, empowers your business to share and learn what interests your audience from that content. Being able to learn in real-time what interests your customers is a powerful tool that will help reinforce customer loyalty. Knowing your customers helps you to:
Through Nteraction’s cookie-less architecture, your business will be able to track analytics, review content, and have the ability to see what consumers respond to and respond best to. Canva empowers the world to design. Nteraction empowers businesses to share.
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